Hudl also started taking advantage of Amazon Redshift as its data warehouse for internal data analysis. To meet its needs for faster video uploads, Hudl began using Amazon S3 Transfer Acceleration, a feature that enables faster data transfers to and from Amazon S3. Using Auto Scaling, we don’t need to manage the process of scaling down, so we avoid the cost of over-scaling.” That helps us because our load varies from week to week. “We run a microservices architecture, and each of our clusters is in an Auto Scaling group. “Auto Scaling gives us an automated way to scale storage and compute capacity,” says Kaiser. The company had been running its platform on Amazon Elastic Compute Cloud (Amazon EC2) instances and Amazon Simple Storage Service (Amazon S3) buckets, which it decided to enhance by incorporating Auto Scaling. Having launched its platform on the Amazon Web Services (AWS) Cloud, Hudl realized it needed to expand its use of AWS services to meet its needs for scalability, faster uploads, and more effective data analysis. “We needed to address that issue because we needed to get faster and better project analytics.” “We built our own data warehouse, but it was complicated and expensive, and it didn’t perform well,” Kaiser says. Hudl also sought a better analytical platform for internal data analysis. That requires the right technology on the back end.” On a typical Friday night in high school football season, for example, we upload 39 hours of video every minute for encoding and processing. “That is a logistical challenge because we’re moving large video files over long distances. “A lot of coaches were asking for us to enable faster video uploads and get them video sooner so they could analyze it more quickly,” says Kaiser. The company also strives to provide faster video upload speeds to its customers.
“We are growing at about 30 percent every year, so we need the scalability to support and maintain that growth,” says Brian Kaiser, CTO at Hudl. Hudl is experiencing significant business growth around the world, with an increasing number of sports teams using the company’s services to upload game video.
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